Archive for the ‘Hardware Reviews’ Category
Was This Year’s Super Bowl the Twitter Bowl?
February 14th, 2012
DM CONFIDENTIAL - While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or irrational on the advertiser’s end, their commercials provide more than just entertainment value (which is often high). The ads are a gateway into how the world of advertising is thinking and what influences those who spend their time trying to influence. The average person might not notice or care. The Find more…
Posted in Hardware Reviews | No Comments »
Zeebox Searches For Money In TV’s Social Second Screen
February 7th, 2012
After quickly gaining a warm reception and a rapid post-launch investment from BSkyB, the social TV app startup co-founded by ex BBC iPlayer head honcho Anthony Rose is making its first real play at monetisation.
From Thursday, Zeebox is starting to include “click to buy” slots in its iPad and iPhone app and to sell second-screen ads to brands, so that each generates money from people watching TV shows with Zeebox on their laps.
It works like this…
Thanks to speech-to-text, subtitles and other metadata, the Zeebox iPad app already shows users a live stream of info “tags” corresponding to material in shows they are watching on their lounge TV. Right now
Tags: Social, Social Second
Posted in Hardware Reviews | No Comments »
Why distribution is the answer
January 19th, 2012
Distribution has often been painted by its critics as the channel’s unnecessary tier. Few would dispute the value of distribution’s core functions of pricing, availability, credit and logistics on traditional, high-volume products. But when it comes to engagement with smaller or emerging vendors, some have viewed it as the redundant rung in the supply chain.
If a reseller has the technical and marketing ability in-house, why should they be forced to hand over a margin cut to a third party they view as adding little value? And
Posted in Hardware Reviews | No Comments »
Virtual Victuals: A Gamer Turns Video Game Food Into Real Food
January 15th, 2012
Food can be transformative, especially if you’re a character in a video game. When Mario ate mushrooms, Teenage Mutant Ninja Turtles ate pizza and CJ from Grand Theft Auto ate fast food, they became better, stronger, sometimes even bigger.
But now one gamer has made that food even more enticing by putting the virtual food of video games onto her very real dinner table.
Tags: Food, Video Game
Posted in Hardware Reviews | No Comments »
Mobile Access: the Latest Rage in Online Fax Technology
January 12th, 2012
Thanks to the advent of the smartphone, many avenues of communication have gone mobile: Chatting, web surfing, tweeting… and, something we as the new generation wouldn’t ever have guessed — fax technology!
Now wait a second. Faxing? That’s decades ago. We’re talking extinct, like the Jurassic Period. Velociraptors galore. Name any business that still uses those archaic machines with the paper and all that jazz. Seriously, faxing?
Image: courtesy of Flickr
Don’t Knock the Fax Machine
To be clearer, though, fax technology has indeed evolved — like the dinosaurs. You’ Find more…
Tags: Online Fax Technology
Posted in Hardware Reviews | No Comments »